The above ad and its partner website seriously make my brain hurt. I've been trying to track down what "agency" (I'm using that word freely) may have done this work for them, but I can't seem to get any information. I'm hoping that means it was an in-house job by the ITA - that's right the Indoor Tanning Association. I can't imagine what type of agency would take on this campaign. Maybe the kind that also specializes in giving people mouth, tongue, and lung cancer. Just sayin'.
This campaign is just entirely misleading. You can get the necessary amount of Vitamin D from food or just a few minutes in the sun. A tan is not a requirement. Laying in the sun for hours without any type of protection is not good for your body, no matter what way you slice it. These ads are blatantly ignoring that fact, and it is infuriating.
Plus, they really suck at graphic design:
1/10: Das Disastrous Ad
2 comments:
The whole spot feels like an SNL parody commercial (a la "Oops I Crapped My Pants"), but the 23-second mark takes the cake.
the Hype thing at the bottom, don't know if I can call it an ad, sucks!
NOTE TO SELF: anytime your campaign revolves around disclaimers… your company sucks, you suck, you have no clue what people want, you will be ineffective to change an already terrible company & "This is your doctor. I have your pregnancy report here, and guess what. You got knocked up... you should probably get out of the news."
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