This interactive web campaign from Dos Equis is a fun one. Upon visiting the site, you quickly learn that The Most Interesting Man in the World needs a new assistant. In fact, he has written a letter for you:
"My old assistant and I had many great adventures together. But long story short, he died. I'm hoping that you can fulfill his duties, WITHOUT dying."
The site gives you background on TMIMITW and includes a series of tests that prepare you for the job. One of the tests, called "Arm Wrestle a Deceased Head of State," pits you against such foes as Mao Zedong.
In this age of awkward advertising that is quirky for the sake of being quirky, it's good to see advertising that is both quirky and clever.
7/10: Das Great Ad
3 comments:
soo... yeah... aren't video games & movies, really the only gigs that can get away with this?
Does anyone know who did this?
42 Entertainment
http://www.42entertainment.com/
They have done some amazing projects that involve viral marketing
You lost me on the first part of that comment, but I can tell you that Euro RSCG handles the Dos Equis account.
I'm pissed. I applied for the position, but APPARENTLY you need to be 25. Lame.
Post a Comment