I've seen plenty of infomercials where the knives being sold are shown slicing through hammers, cutting boards and even rocks (see it all in this wonderful German video!). Here's the thing: unless you're a caveman or you happen to be strapped for cash, you're probably not eating hammers, cutting boards or rocks. But show me a memorable, creative ad with actual food at the focus and maybe I'll consider it.
Between this WMF ad and the McDonald's coffee ad from a few months back, it's been a great year for magazine spreads.
8/10: Das Superb Ad
1 comments:
That's awesome!! & yes best execution a knife company could ever have in a magazine.
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