Xerox: Better at Copying

Oh, my darling Das Good readers. Do you feel forsaken? Have you missed the witty banter and daily musings of your cherished editors over the past days? Have you longed for posts only to be disappointed again and again as you refreshed your browser with maddening fury? Well, sorry dudes. Apparently real life - the ones we get paid for where people tell us what to do - had taken over there for a while. I assure you it won't happen again. We really don't value our livelihood that greatly.

How about some great ads to get everything back on track? Ok, sure.


In each of these ads, Xerox depicts two print ads that look eerily similar (cough *copies* cough) that were each made in different years. The tagline brings it together with "Better Copies. Much Faster."

At first glance, I loved these ads. They make great use of other people's work in an inventive way, put a great spin the idea of copying and, frankly, expose VW as quite the idea stealer. The line is just so good for Xerox, and while the visual could have been developed more, you still get the point quickly.

Then after thinking about them a bit more, I doubted about my original sentiment. Maybe these ads aren't that great. Do they really have a lasting idea behind them? Are these ads geared too much towards people who are into advertising and will recognize the work rather than the consumer?

Whatev, I still like them a lot. What say you, readers - yay or nay?



(Click all images to enlarge.)

8/10: Das Superb Ad