New York deli worker smooches British businessman: Puts everyone's panties in a twist

This video is of an ad recently banned in the UK for Heinz Deli Mayo.

There's really two things that I don't get:
1. Why does this ad need to be banned? Because of the passionless peck between hoighty toighty "Dad" and Deniro wannabe "Mom"? Come on. I thought Europe was supposed to be all kinds of progressive.
2. What the hell is the point of this ad? The man-man kiss is entirely superfluous and doesn't even serve a purpose. I get that "Mom" is being portrayed by the New York style deli-man, but why? If you're going to use same sex kisses, why in this situation?

The ad isn't smart. To me, it just seems like a stunt.

4/10: Das Mediocre Ad