Ikea: Single-handedly bringing back the newspaper

Are you seeing this right now? I mean seriously, are you? I don't think you are. Click on the image to really take a look at it.

Yes, my friends, that is a brilliant media usage in (pause) a newspaper! What you're seeing is not only a clever idea, but an amazing way to use an old medium in a new way. I haven't seen anything done like this before.

The copy is concise and works well to support to the visual. It's to the point and doesn't ruin a great idea by trying too hard. Ikea knows nobody likes a try-hard.

Ikea has put out some impressive work over the past few years - who doesn't love the Lamp ad? - and I would put this simple piece right up there with the best of it.

Despite the greatness of this ad, I think it's time for me to graduate from Ikea furniture. You know, I'm an adult these days.

9/10: Das Phenomenal Ad

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