The Most Interesting Man goes national.

We shed some light on The Most Interesting Man in the World last year when the campaign was entirely web-based. Now, Dos Equis is expanding the campaign like whoa.

Previously, the ads could only be seen online or in select American cities, but not anymore. DE is planning on running the 15- and 30-second spots nationally for the next 4+ months on network TV as well as ESPN, FX, TNT, etc. Hopefully we'll see some during the upcoming NCAA tournament.

They aren't stopping at television either. With the push of the ads they are also producing, radio, outdoor, PR, and more web-based work.

It's somewhat reassuring to see a brand actually expanding its ad and media budget, while it seems everyone else is tightening up.