Here's a version of the Hyundai Genesis ad that will run during the game tomorrow. As you can see from the vid, this is Billy Corgan's version of the commercial. Now, I think it's pretty lame that the Smashing Pumpkins (read: Billy and Jimmy) are debuting a song in a commercial and during the Super Bowl, but being that Billy is a lunatic, he's obviously unpredictable and does whatever the hell he wants.
The ad is pretty standard in terms of auto advertising, but has the nice CTA to edityourown.com. It doesn't look like they've launched the site yet (or rather they've taken it down), but you can get at the editor and mess around here.
Also of interest is the fact that Hyundai appears to have purchase the domain from a previous user. While they may have bought every possible keyword related to edityourown.com, the Meta data is showing old content on Google.
Saturday, January 31, 2009
Super Bowl XLIII: Hyundai Sneak Peak
Thursday, January 29, 2009
Men's Health joins the He-Man Woman Haters Club
(Click to enlarge.)
"Hey guys, you should buy our magazine and get in shape, because you see these sweaty women here? They are only sweating their asses off to impress men. So you should do the same. Do it by buying our magazine. Please, please buy our magazine. We will show you more sweaty women longing for men, if you do. Please."
Men's Health: Trying its darndest to undo years of Women's Rights. Blech.
2 out of 10: Das Pathetic Ad
(via)
Super Bowl Ads XLIII: PETA's Banned Ad
Above is PETA's latest banned TV spot, one they submitted to NBC for Super Bowl consideration. Honestly, I am sure they had no intention of it running during the Super Bowl, but were instead going for the media attention surrounding the banned ad. It probably does much more for their brand to have people discussing their ad a week before the game, rather than just the day after. Plus, PETA has a history of banned ads, and I think they like to deem themselves "too hot for TV."
PETA even shared with people the list of reasons NBC rejected the ad. It's quite amusing:
- licking pumpkin
- touching her breast with her hand while eating broccoli
- pumpkin from behind between legs
- rubbing pelvic region with pumpkin
- screwing herself with broccoli (fuzzy)
- asparagus on her lap appearing as if it is ready to be inserted into vagina
- licking eggplant
- rubbing asparagus on breast
Whoo-wee. I got a little hot just reading the list. Man, imagine being responsible for writing up that letter. I'd need a few breaks in there to step outside and calm down.
There's really no way they thought this would ever make it on to television. It goes beyond being sexually suggestive to actually depicting sexual acts, which is obviously a no-no. Otherwise the ad is pretty standard for Super Bowl work - hot chicks, scantily clad, giving dudes semis. Plus, the point they are driving home - that vegetarians are better lovers - is a good one. Vegetarians are often in better shape then their sluggish, overweight meat-eating counterparts who have more occurences of erectile-dysfunction and impotence. And you know there are going to be a slew of Cialis, Viagara, Levitra, etc. commercials during the game. Really, it would have been a nice juxtaposition.
Wednesday, January 28, 2009
Super Bowl Ads XLIII: Hulu's got a secret
According to cnet's Caroline McCarthy, Hulu has "purchased" an ad during Sunday's Super Bowl. (I use the quotes, because Hulu is owned by NBC, who just happens to be airing the Super Bowl, and I'm not sure how one purchases media time from one's self.)
Per the email McCarthy received they are planning to finally "reveal the secret behind Hulu." Now Hulu is a fantastic service, and does an amazing job satiating my 30 Rock addiction, but what secret could they possibly have? Perhaps it is run on the "cuteness" energy generated when red pandas hug penguins. Or maybe Hulu is the reason those lost people can't get off the island on that show on that other network. My only other guess is that Hulu is the reason Barack Obama is president. Gossssh, I need to know the secret. Now.
Super Bowl Ads XLIII: Miller High Life to Give You a Second
At the microsite, 1secondad.com, you can take a look at examples of what you can buy with $3 million, an awesome foam finger hot dog hider, and thirty outtakes that won't be used on Sunday. Being funny in one second is quite difficult, but some get the job done. I happen to like the third one most.
This is in stark contrast of my recent post regarding the staying power of longer ads. In any other circumstance a one-second ad may seem useless, but the media storm surrounding the ad has been huge. By the time the game comes around people will have been waiting for this ad for a week and a half.
Hopefully, the nation doesn't blink and miss it.
Ad Submission: Mission: Wolf
We at Das Good would like to thank James at 22squared for submitting this work for Mission: Wolf.
(Click to enlarge.)
I'm not quite sure how I feel about this ad, so reviewing it has been a struggle. I like the way it piggybacks on modern-day technology (Google, in this case) to connect with a younger, more savvy audience. I also think the message itself is relatively unique and innovative. But at the same time, there's too much to look at. A sensory overload, if you will. And while I sit here trying to digest the many elements of the ad, I can't help but think of ways it could have been done better. For instance, if the message is that gray wolves are becoming extinct, why does there need to be 743,000 results to the Google search? Sure, I understand that having blank images reflects their increasing endangerment, but wouldn't it be quicker and more impactful if the screen simply read, No results found for "gray wolf". The ad itself isn't bad, but the fact that such a promising concept wasn't given its due is disappointing.
5 out of 10: Das Decent Ad
- riman
Is this an ad for Google or Mission Wolf? Ambiguity is the immediate response this Mission Wolf ad sends to me. On one level, reacting strongly to encountering blank search results is only natural; why are there no wolves, or what happened to the wolves, et cetera. Overall, it would be an interesting idea to have that experience, but it has trouble translating to print design. With that being said, two huge points of contention with this ad are the actual act of image searching is emotionless and the absurd amount of white space.
4 out of 10: Das Mediocre Ad
- dk
This ad has me torn. The idea behind it is great - what would happen if all the wolves disappear. Ok, I get that. It's simple, easy to digest, and can be taken in many directions. I just really don't like this direction. I find the execution to be somewhat disorienting and hard to decipher. I can't look at it quickly and walk away with a resounding idea. The act of the Google search isn't easily conveyed in print. I could see it being more impactful as a short viral video in support of strong print. I think it would be smarter to see an execution that reflects more the result of a disappearing wolf population - for example, the subsequent growth of the deer/elk population - which may ellicit a more emotional response from the viewer.
I'd love to see other work done for the client. I've reviewed work by 22squared before, and I believe they have a good team. I just don't think this ad showcases that talent.
5 out of 10: Das Decent Ad
- jms
Super Bowl Ads XLIII: Tips from Career Builder
It's that time of year again, folks. What's that? No, no, it's not that time. It's the Super Bowl, silly! As we all know, no one cares about the game this year, but there's always the commercials, everyone's favorite part. (Only because the Lingerie Bowl is canceled.)
This year there have a lot of sneak peaks that we'll be sharing with you over the next few days. From what I've seen, we aren't going to be short on entertainment.
Below is the 60-second version of Careerbuilder.com's Super Bowl ad "Tips." I think it is glorious.
8 out of 10: Das Superb Ad
Monday, January 26, 2009
Tiger Beat
Great.
The notion of American jobs being sent overseas has millions of us worried sick. And if that wasn't bad enough, in a mere two years our job force will be flooded with educated tigers.
Nope, this isn't the first time Das Good Ads stumbled upon a banner ad that knocked our socks off. But this one actually put our socks back on...only to immediately knock them off again.
Tuesday, January 20, 2009
I've watched this 4 times in a row.
I cannot believe this commercial is almost two years old and I've never seen it. Yes, it's absurd. Yes, it makes no sense. Yes, I love it to death.
This adoration can probably all be tied back to my old obsession with Little Cletus. I truly believed I was entirely over little lads in knickers and knee highs. Sigh, back to the therapy.
Oh, I see what you did there.
Pepsi's newest outdoor: Intelligent or Opportunistic? I am pretty positive I'm not leaning toward the former.
Some Das Good News
The T-Mobile Liverpool Station Dance
Last week T-Mobile orchestrated a rather intense ad set up. Below you can take a look as a huge troupe of dancers takes over the Liverpool Street Station and cuts the rug to a medley of 8 songs ranging from The Pussycat Dolls to the Viennese Waltz. What's more impressive is that the ad was shot one morning last week and then aired less than 48 hours later.
Sure, it appears this scheme took some cues from Improv Everywhere's Frozen Grand Central Station, but that's forgivable. Judging by the amount of reaction videos that have popped up, people agree "Life's for Sharing." And hey, it's got to be better than what T-Mobile is doing over here in the US, because I can't remember the last ad I saw from them.
It's also important to note that the ad ran during an entire commercial break from the UK's Celebrity Big Brother last week. For me it raises an interesting question: Is making everything faster, shorter, and instant really the better way to go? Perhaps the thirty second spot shouldn't give way to shorter ads, but rather longer, more captivating ones. Maybe the quick hits just add to the clutter viewers see every day and maybe longer ads can actually rise from the murk. Just a thought.
7 out of 10: Das Great Ad
Saturday, January 17, 2009
This is Amazing
Thursday, January 15, 2009
I <3 Balloon Animals
Not to be too forward, but… Durex's new video is hand's down ingenious, creative, savvy or insert wonderful adj. here............................
Usually, rival brand Trojan receives more attention here in the U.S., but with this Fitzgerald+CO driven ad, Durex now has a leg up on the competition. Also, props. go out to superfad for directing the video.
10/10: Das Groundbreaking Ad
